The masthead is large and takes
up about a quarter of the page. The word 'TOTAL' has been cut out of the top of
the F in the word 'FILM' which means saves space and means that the word film
can be bigger than it would have been able to be if the word 'TOTAL' was above
it. The white font contrasts strongly with the background making it
eye-catching to the intended target audience. The main image is overlapping the
masthead but because the name of the film magazine is well known it does not
really matter too much.
The main image of Robert Downey jr/Sherlock Holmes is overlapped over the
top of the masthead, but still stands out well. The text is large and white
stands out on the light blue to dark blue background The title of the magazine
is positioned near the top of the cover also signifies it’s importance of the name
of the magazine. Because the magazine is so iconic, it can easily get away with
having an image overlapped over the top of it because readers will still know
what the name of the magazine is. Even if you have never read the magazine
before the name is still recognizable. This sticks with the conventions of magazines as the
main image usually overlaps the masthead. i would like to see how having the
masthead over the main image would look too, just to see if this would work
when creating my magazine.
The film magazine V below has the protagonist behind the masthead
The main image of the magazine
cover is of the protagonist. This lets the reader know exactly what the main
article in the magazine is on. The main image is very effective as the
protagonist is looking directly at the camera, like in the last magazine,
making it appear as if 'Sherlock' is looking directly at the reader. The
expression on the face of the protagonist is captivating, especially the mood
in the eyes and so makes the audience want to look at the face. the main image
is always the focal point of the magazine and so should be of a high quality in
order to have an intended effect on the audience.
The magazine contains coverlines to help the audience understand what else is in the magazine and is there to help an audience decide whether or not to buy the magazine. we can see that the magazine is based around mistery as this appeals to a large audience. This is because the main image is
Mystery, thriller, action/adventure. The genre of the film inglourious basterds (Basterds! Tarantino on his boldest movie yet’ & ‘Sneaky! The secret history of movie virals’) is thriller, action/adventure and drama. this means that the sell lines link in with the main article and main image. Text is also layed across the main image Sherlock Holmes’, ‘On set! Cracking the case of the world’s greatest detective’ to let the audience know that the main image is of 'Sherlock Holmes’.
This magazine contains a barcode, date, issue number and website in a small text size. Well, in a similar manner to the website, the date and price is also very small compared to every other aspect of the magazine cover, and is positioned in the left hand corner, below the masthead/name of magazine, but still remains essential.The reason that it is small is so that the text doesn't distract the audience from the main image, this is a common convention of magazines.
Extra! The Matrix decoded, The fantastic Ms Fox, Apatow on Apatow’
Exclamation marks build up the sell lines making it appear exciting to the reader. this sell line is positioned oppisite to the other sell lines, which helps links everything together. The sell lines use short and snappy sentences making them more intersesting and not tiresome to read. the language techniques are cleverly used to get the audience interested in other aspects of the magazine. the sell lines summarise what an audience can expect to read inside without giving them too much infomation or giving too much away.
